Let’s be honest, we have all been guilty of putting a filter on an Instagram picture we just uploaded and hash-tagging #nofilter when we all know there is a filter on that picture!
I will be the first to put my hand up in using filters and different apps to make my pictures look great, because we all want to look flawless, right? And I follow a lot of makeup artists on Instagram, as this is my passion and I love doing what I do.
I’ve always found a lot of inspiration and motivation off other Instagram pages, but my one pet-hate is that when you can clearly tell an image of a client or themselves is filtered or touched up by ‘Facetune’ or some other app and they’re seemingly claiming it.
To me this is false advertising – you’re selling someone something that isn’t reality. Don’t get me wrong, it’s frustrating as a makeup artist when you take a picture and it doesn’t do the makeup any justice or doesn’t show those colours through the image, but a filter isn’t the answer.
As I said, I’m all for a good filter on all kinds of pictures, but on my personal page, not my business page of my work, because it can be misleading to potential customers. I’m not saying I have never used a filter on my business page back in the day – #mybad – because I would be lying.
However, the only thing I do to an image now is adjust the exposure depending on the lighting, because this way everyone can see how your work appears in real life. The majority of the time we will either take a photo ourselves or receive one afterwards, but rarely are they from a professional photographer so it can be hard to show the look we’ve created.
I was once taking a picture of a bridesmaid’s makeup I just did and the wedding photographer came up to me and showed me that by just changing the exposure on your iPhone camera, you can get a great picture. That is all I ever do now – by adjusting that while taking a photo, it works like a gem.
Just don’t be fooled by what is real and what isn’t!